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The federal government has defended the use of the word "bloody" in a new $180 million advertising campaign targeting international visitors.
The new ads feature scenes from around Australia showing everyday Australians pulling beer, swimming, relaxing in the outback and walking camels.
The catch-cry in the ads, to be broadcast to overseas markets, is "where the bloody hell are you?".
Federal Tourism Minister Fran Bailey defended the ads and rejected suggestions potential visitors would find the word "bloody" offensive.
"Not at all," she told reporters.
"It's the great Australian adjective.
"We all use it, it's part of our language."
Ms Bailey said the campaign had been tested on focus groups and she had no doubt it would be successful in luring visitors to our shores.
Copyright © 2006 AAP, Seven Network (Operations) Ltd
Hier kan je het filmpje kijken en doorsturen naar wie je wilt....
http://www.wherethebloodyhellareyou.com
The new ads feature scenes from around Australia showing everyday Australians pulling beer, swimming, relaxing in the outback and walking camels.
The catch-cry in the ads, to be broadcast to overseas markets, is "where the bloody hell are you?".
Federal Tourism Minister Fran Bailey defended the ads and rejected suggestions potential visitors would find the word "bloody" offensive.
"Not at all," she told reporters.
"It's the great Australian adjective.
"We all use it, it's part of our language."
Ms Bailey said the campaign had been tested on focus groups and she had no doubt it would be successful in luring visitors to our shores.
Copyright © 2006 AAP, Seven Network (Operations) Ltd
Hier kan je het filmpje kijken en doorsturen naar wie je wilt....
http://www.wherethebloodyhellareyou.com